How SSMC readies itself in Crisis Communications Drill

12 Apr 2013 marks the 10th annual drill exercise of SSMC’s Business Continuity Management (BCM) to proactively getting itself ready for emergency responses. Since 2004, SSMC has been vigilantly conducting BCM exercise, with different scenarios simulated to test and review our BCP every year. This year, we focus on employee communication, in the aspect of trauma handling, as well as mass media handling after a fire incident occurred at Fab Annex 3. In the 5-hour drill, participants from all level of organization were fully engaged in the role plays and recovery and damage assessment exercise. Mr. Jagadish CV, CEO of SSMC, summed up the key spirit of BCM as “Expect the Unexpected! Be Proactive than reactive.